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'Mazda Kusabi' Design Concept to Debut at Frankfurt car show
2003-08-12 - By Philip Byrne
Mazda Motor Corporation will unveil an all-new Zoom-Zoom concept car at the 60th International Motor Show (IAA)* in Frankfurt in early September 2003.
 The Mazda Kusabi - a small, lightweight, diesel-powered sports car concept - clearly indicates Mazda's current direction in its effort to expand its future presence in the compact car segment.
The Mazda Kusabi will debut alongside the all-new Mazda3 (known as Mazda Axela in Japan), which will also make its auto show debut in Frankfurt, prior to its sales launch into key global markets beginning in the fourth quarter of 2003.
Mazda Kusabi is a true design concept that showcases Mazda efforts to further develop innovative access systems, packaging solutions and its own, unique design language. Kusabi, when translated from Japanese, means "wedge," but can also mean "making way for something new." And in this sense, Mazda Kusabi presents a new direction for Mazda compact cars, presented as a small, modern sports car with a stylish and aggressive exterior, environmentally friendly 1.6-liter common-rail diesel engine, and driving characteristics that can make everyday city commuting and driving fun and exciting.
The exterior design is highlighted by sharp press lines extending from the bonnet through the body sides to the rear of the car, large wheels and pronounced fenders, and an undeniable "reverse wedge" extending from the A-pillars rearward. The result is a stylish and aggressive sports car concept equipped with a revolutionary tailgate mechanism that allows easy access to the luggage compartment, improving overall functionality for the everyday use.
 The Frankfurt Auto Show debut of the Mazda3s will be the public's first opportunity to see the newest Mazda, the Mazda3, which brings together balanced dynamic performance, evocative styling, and high-quality craftsmanship and finish.
The Mazda3 is the fourth, new-generation Mazda and follows closely behind the launch of the all-new Mazda6, Mazda2 and Mazda RX-8. Mazda will release additional Mazda3 product detail - including information pertaining to body styles, packages and powertrains - at the 2003 IAA.
The vehicle will go on sale in Europe in the fall and will be introduced into key markets through the fourth quarter of calendar year 2003 and into the first quarter of 2004.
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